PINK YOUR GIN

From initial strategy to final execution, I helped to create the highly-stylised, energetic and extremely pink brand world for the launch of Beefeater Pink Gin.

Everything from OOH to on-trade assets, from social content to a drinks strategy featuring cocktails so visual, you could drink them with your eyes.

The campaign also included the first-ever scented London Underground ads, complete with strawberry flavoured OOH posters. The global launch was a success, launching in over 30 markets, with 3 million bottles sold in the first 6 months.