CLIENT
MY LIVE
MY STORY
TikTok LIVE is a unique platform for creators, giving them opportunities to interact with audiences directly.
Shooting with 10 creators across the USA, we created a campaign called ‘My LIVE, My Story’, to champion the spectrum of ways in which TikTok LIVE could be used.
Every video was designed to have the flow and choreography of a real-life LIVE. However each story focused on how the creators were using TikTok LIVE in their own individual way.
88 Million views
* AND COUNTING *
88 Million views * AND COUNTING *
BESPOKE IDENTITIES
To represent each individual creator, we created custom live buttons based on their own story.
CREDITS
Co-Creatives
Becky Ross
Jayshree Viswanathan
3D design
Gimmick Studio