Go Ape

CHALLENGE
Go Ape were well known as an outdoor adventure course, unfortunately consumers assumed that it was just for kids. A new creative campaign was needed to specifically target an older demographic to try their outdoor experiences.

INSIGHT
Go Ape was not the most extreme thrill-seeking activity, especially compared to competitors in its category. However consumer feedback showed instead that Go Ape customers reported a high sense of reward and achievement after doing the course.

SOLUTION
We didn’t need to dare customers into trying our experience, we just needed to physically show them what being 50 Ft Tall felt like. The ‘Feel 50 ft Tall’ campaign was launched using OOH and video assets across the UK.